Hello
Case studies
How I boosted user trust through designing secure integrations
Authentication design, access tokens, credentials, security
How I increased user acquisition for this global Think Tank
Business goals, Stakeholder management, Website revamp
How I went to jail and improved the mental health of inmates
User research, UX design, Tablet app
Case studies
How I boosted user trust through designing secure integrations
Authentication design, access tokens, credentials, security
How I went to jail and improved the mental health of inmates
User research, end-to-end UX design
How I increased user acquisition for this global Think Tank
End-to-end ux design, website revamp
How I reduced human-elephant conflict in Africa
WWF volunteer project, user research, passion project
About me
I am a Singaporean Product Designer with expertise in the end-to-end UX design process, and a strong foundation in visual design.
My love for the arts began in childhood with an art competition in the park. And before my UX journey, I was a Brand Designer and Art Director in the media and editorial industry.
My recent experience in consulting and B2B SaaS, has exposed me to different aspects of the design process across various industries and accelerated my growth in UX design.
My design principles 🌟
User-centred approach: I am fascinated by the psychology behind human behaviour, and strive to bring delight to users by elevating the user experience of the products I design.
My interests ❤️‍🔥
When I'm not designing, you can find me curating the latest playlist, watching a concert, playing music with my band or playing sports with friends.
I am seeking teams that share similar vision of making a meaningful impact on people's lives and the world.
I am confident that my unique blend of experience, skills, and passion makes me an ideal candidate for your team.
You can make a positive impact to my professional journey today. Let's collaborate and create something awesome!
About me
I am a Singaporean Product Designer with expertise in the end-to-end UX design process, and a strong foundation in visual design.
My love for the arts began in childhood with an art competition in the park. And before my UX journey, I was a Brand Designer and Art Director in the media and editorial industry.
My recent experience in consulting and B2B SaaS, has exposed me to different aspects of the design process across various industries and accelerated my growth in UX design.
My design principle 🌟
User-centred approach: I am fascinated by the psychology behind human behaviour, and strive to bring delight to users by elevating the user experience of the products I design.
My interests ❤️‍🔥
When I'm not designing, you can find me curating the latest playlist, watching a concert, playing music with my band or playing sports with friends.
I am seeking teams that share similar vision of making a meaningful impact on people's lives and the world we live in.
I am confident that my unique blend of experience, skills and passion makes me an ideal candidate for your team.
You can make a positive impact to my professional journey today. Let's collaborate and create something awesome!
I can help you with
• UX/UI design
• User research
• Interaction design
• Visual design
• Design system
• Wireframing
• Prototyping
• Usability testing
• Heuristic evaluation
• User journeys
• Competitor comparison
• Stakeholder management
Kind words
I bring to the table
• User-centric approach
• Strategic product thinking
• Problem-solving skills
• Growth mindset
• Passion
• Curiosity
• Visual Design experience
• Multimedia experience
• Results-oriented
‍• Attention to details
• Adaptability
• Leadership skills
Some brands I have worked with
FAQ
What's your citizenship?
IÂ am a Singapore-born, Singaporean.
Which design tool do you use?
I am efficient with Figma as my prototyping and design tool. I also have many years of graphic design background experience, making it easy for me to pick up Figma (or any design softwares).
Do you have experience with Design Systems?
In a role in a recent example, I helped audit and standardise UI components and documentation, reduced design inconsistencies and developer handoff time, leading to faster implementation across projects. Also ensured the components were consistent in Storybook, thus reducing rework in development.
Do you have experience designing for software development?
Yes! I designed for a web app in a climate-tech startup, where I rapidly gained experience in the software development life cycle and agile methodologies, contributing effectively to the team and product success. Full CV available upon request.
Do you have experience with User Research?
One example in a website revamp for the Ministry of Social and Family, I collaborated with a team of designer and researchers, to conduct user research which consisted of interviews, card sorting methodologies, usability tests, to help inform the design decision making process, leading to improved user experience.
Do you have experience in UI Design?
I am very familiar with UI Design as I have direct transferable skills from my Graphic Design background. My experience in editorial design makes working with grids, hierarchy, and consistency second nature. My studies in Multimedia Design means I don’t just think about static layouts — I consider animations, transitions, and interactivity to create fluid, engaging experiences, leading to engaging user experiences that increase user retention and interaction.
What value do you bring?
Having worked with many UX designers who come from non-design backgrounds, I am happy to share my design knowledge and expertise as a valuable value-add and elevate the team's capabilities.
I am able to balance aesthetics with usability, ensuring designs are not just beautiful but purpose-driven, resulting in more impactful and effective product experiences.
Although I have limited opportunities so far, I hope my portfolio demonstrates my strong foundation in design, adaptability across various industries, and the potential to excel. I’m eager to apply these skills to create impactful experiences.
